Helping to Reduce Landfill Waste with our Re.Form Product
According to the Associate Environment Minister Eugenie Sage,
"construction and industrial waste makes up about 85% of what is
sent to landfill every year" in Auckland.
Flooring waste contributes to this enormous problem and in an
effort to divert material from landfill Jacobsen have
launched Re.Form, a pilot Product Stewardship programme that
utilizes the principles of the waste hierarchy, putting emphasis on
the re-use of flooring before considering recycling, and with
disposal or landfill as a last resort.
Re.Form recognised by the Sustainable Business
To put this pilot programme into place has required
collaboration with suppliers, Auckland-based contracting customers
and Habitat for Humanity. The initial success of Re.Form has
resulted in the programme being named a finalist in this year's
Sustainable Business Awards in the 'Outstanding Collaboration'
category. It has also enabled Jacobsen to extend the programme
"Creating positive impact and understanding the environmental
burden of doing business is a core value for Jacobsen", said Renee
Woolcott, Impact and Innovation Officer of Jacobsen Holdings. "We
think it's important for suppliers in New Zealand to take
responsibility and provide meaningful and accessible product
stewardship programmes, to protect the environment for current and
future generations. As a third generation Jacobsen family member,
and a mother, I'm particularly passionate about making this
programme a success."
Reducing landfill and supporting the
A partnership with Habitat for Humanity provides the opportunity
to positively impact the community and environment by enabling
re-use by uplifting second-hand Shaw and Desso carpet tiles and
selling them through their ReStores.
Conrad LaPointe, CEO Northern Region of Habitat for Humanity
said, "We are excited to be able to provide an avenue for re-use of
carpet tiles and be a part of reducing construction waste to
landfill. All proceeds from the sale of these items will go towards
our work in supporting kiwi families in housing need."
Recycling at the factory
Jacobsen has worked with Tarkett, manufacturers of Tarkett vinyl
and Desso carpet tiles, and Shaw Contract, to extend recycling
operations at their factories to the New Zealand market. Based on
the Cradle to Cradle principles, this sees installation off-cuts
for vinyl, carpet tiles, and post-consumer carpet tiles, that can't
be re-used, being sent back to the factory to be recycled and
introduced back in to the manufacturing process as raw
In addition, Jacobsen has worked with Regupol to implement a
world first recycling programme for rubber installation off-cuts.
These will also be sent back to the factory to be recycled and
introduced back in to manufacturing process.
"We are proud to work with suppliers who carry our values and
understand the contribution we can all make to preventing
unnecessary waste", said Woolcott.
Recycled vinyl is chipped before being added back into the
Fluff - high purity yarn (95%) - is generated by Tarkett's
Creating positive impact
Re.Form is part of the ongoing commitment by Jacobsen to the
environment and socially responsible flooring systems
About Habitat for Humanity
Habitat for Humanity is part of a network working in over 70
countries worldwide towards the vision of a world where everyone
has a decent place to live. In pursuit of this vision,
Habitat provides a wide range of home construction, repair,
renovation and advocacy programmes.
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